The branding for this TEDx event was centered around the theme 'Where I Came From, Where I'm Going'. The goal for this event was to celebrate the stories of students and lecturers at Aston University– this was not an official TEDx event, and that had to be reflected in the branding. I incorporated the idea of a 'blank canvas', and how we're all blank canvases when we enter the world. As we grow up, we paint the picture that is our lives, to determine where we came from, and where we're going.